US
Aveda

Aveda Shampure Nurturing Shampoo

  • 8.5 fluid ounces
  • 96% naturally derived per ISO 16128
  • Abyssinian oil, silicone free
  • 25 plant and flower essences aroma, lavender and ylang ylang
  • Vegan, Leaping Bunny approved

Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.

Our verdict

A gentle, plant scented daily shampoo for fine to medium hair that nourishes without silicones. The calming aroma is strong, and the bottle is mid sized.

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ASIN: B07LBW7HJJCategory: Hair Shampoos

Overview

People with fine to medium hair who like a calming wash get a gentle daily shampoo in Aveda Shampure. Abyssinian oil nourishes and adds shine without silicones, and the aroma blends lavender, ylang ylang and petit grain.

A light daily cleanse with a spa like scent suits anyone who washes often. The signature aroma is distinctive, and anyone sensitive to essential oils may not enjoy it.

Who it's for

Daily washers with fine or medium hair who want shine without silicones. Very thick, coarse or damaged hair may need a richer repair shampoo.

Pros and cons

Pros
  • Silicone free shine from abyssinian oil
  • Mostly naturally derived formula
  • Vegan, Leaping Bunny approved
  • No synthetic fragrance
Cons
  • Strong essential oil aroma
  • Light care for coarse hair
  • Packaging may vary during change

Performance notes

Gentle cleansers remove oil without stripping, which suits fine hair that is washed often. Abyssinian oil leaves a light film for shine, so hair stays soft without the slip or buildup silicones can bring.

Specifications

BrandAveda
Dimensions & fit
Item dimensions1.97 x 1.97 x 7.59 inches
Item weight287 g
Capacity & performance
Liquid Volume8.5 fluid ounces
Age Range DescriptionAdult
Construction & materials
Material Type FreeSilicone, parabens, mineral oil, petrolatum, gluten, synthetic fragrance
Suitable Hair ColorAll hair colors
Other details
Hair TypeFine, medium
Scent NameFloral, 25 plant and flower essences
Natural ingredients96% naturally derived, ISO 16128
Special IngredientsAbyssinian oil
Item FormLiquid
Other Special Features Of The ProductCleansing, Lightweight, Nourishing
Recommended Uses For ProductDryness

Frequently asked questions

How do I use Aveda Shampure Nurturing Shampoo?

The listing gives no step by step directions. It is described as a gentle daily shampoo for fine to medium hair.

Is Aveda Shampure silicone free?

Yes. Abyssinian oil adds shine without silicones.

What does Aveda Shampure smell like?

A calming aroma of 25 plant and flower essences, including ylang ylang, petit grain and lavender.

Is Aveda Shampure vegan?

Yes. Aveda is 100% vegan, a Certified B Corp and Leaping Bunny approved.