L'Oréal Technique HiColor Red HiLights Hair Color

Overview

L'Oreal's HiColor Red HiLights is a permanent hair color made specifically to add visible red highlighting tones into dark hair without a separate pre-lightening step.

The core selling point is that it skips bleach. Standard permanent color often cannot show bright or red tones on dark hair without lightening first, and this line is formulated to bypass that step for red highlighting specifically.

• Permanent hair color
• Formulated for dark hair
• No pre-lightening required
• Targets red highlighting effects

Who it's for

Aimed at people with dark hair who want visible red highlights without a salon lightening process. Not intended for those wanting an overall base color change or working from already light hair.

Pros and cons

Performance notes

The formula is built to deposit red pigment directly onto dark strands, which is what lets it skip the pre-lightening most red-on-dark applications require. As a permanent color, results are not meant to wash out and will grow out with new hair.

Specifications