COLORCHARM Permanent Liquid Hair Toner

Overview

Colorcharm is a permanent liquid hair toner meant to correct and neutralize brassy, yellow or orange tones left in blonde hair after lightening, sold as part of a 12-shade range spanning warm, cool and pastel tones.

This is a toner, not a full hair color, so its job is narrower: cleaning up the undertone left behind once hair has already been lightened, rather than changing hair from a darker base color. The listing has no seller description to draw on, so what is known comes from the product's own attribute copy, which stays consistent with the title and category.

• Corrects and neutralizes brassy tones
• 12 warm, cool and pastel tone options
• Vegan and paraben-free formula
• Liquid toner format for at-home or salon use

Who it's for

Fits people who have already lightened their hair and need to correct brassiness into a cleaner blonde, whether at home or in a salon setting. Not a fit for anyone looking to lighten dark hair from scratch, since toning alone will not lift color.

Pros and cons

Performance notes

As a toner, it works by depositing complementary pigment onto already-lightened hair to cancel out unwanted yellow or orange undertones, rather than lifting color the way a bleach does. Choosing correctly among its 12 warm, cool and pastel tones is what determines the result, since the wrong tone can under- or over-correct the brass it is meant to cancel.

Specifications