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Hair Color

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Top brands in hair color

L'Oreal Paris20 listings
Clairol13 listings
Schwarzkopf10 listings
Garnier10 listings
Just for Men7 listings
Revlon4 listings
Bigen4 listings
Got2B3 listings
Celeb Luxury3 listings
Colorcharm2 listings
SoftSheen-Carson2 listings
John Frieda2 listings
Showing 1 - 24 of 122
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L'Oreal Paris Excellence Crème 4 Dark Brown Hair DyeBest Overall
Hair Color

L'Oreal Paris Excellence Crème 4 Dark Brown Hair Dye

A complete at-home kit for full gray coverage in dark brown, with conditioning steps built in rather than sold separately.

Hair Color Permanence
Permanent
Item Form
Cream
Suitable Hair Color
All Hair Colors
L'Oreal Paris Magic Root Permanent Hair Color Kit
Hair Color

L'Oreal Paris Magic Root Permanent Hair Color Kit

A permanent root touch-up kit in dark brown that covers gray roots quickly between full colorings. It is permanent dye, so a shade mismatch is hard to undo.

Hair Color Permanence
Permanent
Item Form
Liquid
Suitable Hair Color
Dark Brown
Schwarzkopf Color Ultîme 1.4 Sapphire Black Hair Dye
Hair Color

Schwarzkopf Color Ultîme 1.4 Sapphire Black Hair Dye

A straightforward permanent black dye kit for home use, with a beginner-friendly box and a shine serum as its main point of difference.

Hair Color Permanence
Permanent
Item Form
Cream
Suitable Hair Color
All Hair Colors
COLORCHARM Permanent Liquid Hair TonerPopular Pick
Hair Color

COLORCHARM Permanent Liquid Hair Toner

Model: 99240013934

A straightforward corrective toner for already-lightened hair, useful mainly to buyers who know which of its 12 tones matches their brass problem.

Hair Color Permanence
Permanent
Item Form
Liquid
Suitable Hair Color
Light Blonde
Just for Men Shampoo-In Hair Color H-45 3-Pack
Hair Color

Just for Men Shampoo-In Hair Color H-45 3-Pack

A shampoo-in color that targets gray and blends it into natural dark brown in minutes. A skin allergy test is required two days before each use.

Hair Color Permanence
Permanent
Item Form
Liquid
Suitable Hair Color
All Hair Colors
Schwarzkopf Igora Royal Permanent Hair Color 8-77
Hair Color

Schwarzkopf Igora Royal Permanent Hair Color 8-77

A permanent copper blonde color for colorists who need full white coverage and even results on porous hair. The listing says professional use only and mentions no developer, so it is not a complete home kit.

Hair Color Permanence
Permanent
Item Form
Cream
Suitable Hair Color
Light Blonde
Arctic Fox Purple AF Semi-Permanent Hair Dye 8 fl oz
Hair Color

Arctic Fox Purple AF Semi-Permanent Hair Dye 8 fl oz

Model: 824

A vegan, gentle-formula purple fashion color that delivers its truest shade on pre-lightened hair and a milder tint elsewhere.

Hair Color Permanence
Semi-Permanent
Item Form
Cream
Suitable Hair Color
All Hair Colors
Dark and Lovely Fade Resist Conditioning Color 371
Hair Color

Dark and Lovely Fade Resist Conditioning Color 371

A conditioning permanent dye in jet black for relaxed and natural hair, with full gray coverage and oils to limit dryness. Kit contents and directions are not listed, and packaging may vary.

Hair Color Permanence
Permanent
Item Form
Cream
Suitable Hair Color
Black
Garnier Nutrisse Ultra Creme Permanent Hair Color 10
Hair Color

Garnier Nutrisse Ultra Creme Permanent Hair Color 10

A complete permanent home color kit that covers gray fully in a deep black with an oil ampoule for shine. One box covers short to medium hair, so long or thick hair needs two.

Hair Color Permanence
Permanent
Item Form
Creme
Suitable Hair Color
Black
L'Oreal Paris Colorista 1-Day Temporary Color Spray
Hair Color

L'Oreal Paris Colorista 1-Day Temporary Color Spray

Hair Color Permanence
Temporary
Item Form
Aerosol
Suitable Hair Color
All Hair Colors
L'Oreal Paris Feria Hyper Platinum Hair Bleach Kit
Hair Color

L'Oreal Paris Feria Hyper Platinum Hair Bleach Kit

A capable at-home lightening kit for reaching platinum from a brown base, with a built-in purple toner as a useful extra rather than the main event.

Hair Color Permanence
Permanent
Item Form
Kit
Suitable Hair Color
Not specified
Just for Men Mustache & Beard Dye M-46 3-Pack
Hair Color

Just for Men Mustache & Beard Dye M-46 3-Pack

A fast brush-in beard and mustache dye that covers gray in five minutes and conditions coarse facial hair, packed as three boxes. Color lasts until gray grows back, so touch-ups are part of the routine.

Hair Color Permanence
Permanent
Item Form
Gel
Suitable Hair Color
All Hair Colors
Clairol Natural Instincts 4 Dark Brown Demi-Permanent Dye
Hair Color

Clairol Natural Instincts 4 Dark Brown Demi-Permanent Dye

A gentle, ammonia-free demi-permanent that reviewers rate well for gray coverage and hair feel, though the dark brown shade tends to read darker than its name suggests.

Hair Color Permanence
Demi-Permanent
Item Form
Cream
Suitable Hair Color
Not specified
L'Oreal La Petite Frost Highlighting Kit
Hair Color

L'Oreal La Petite Frost Highlighting Kit

A cap highlighting kit for short hair or face-framing pieces that gives even, controlled highlights at home. It is made for shorter hair, so long hair needs a different kit.

Hair Color Permanence
Demi-permanent
Item Form
Cream
Suitable Hair Color
Not specified
Clairol Root Touch Up Permanent Hair Dye 5G
Hair Color

Clairol Root Touch Up Permanent Hair Dye 5G

A permanent root kit that covers gray regrowth in minutes and blends with existing color. It is for roots only, so full-head color changes need a different product.

Hair Color Permanence
Permanent
Item Form
Cream
Suitable Hair Color
Not specified
Revlon Colorsilk Bond Repair Hair Color 3-Pack
Hair Color

Revlon Colorsilk Bond Repair Hair Color 3-Pack

A dependable box dye for full gray coverage with a bond repair formula and no ammonia. Kit contents and timing are not listed, so read the box instructions before you start.

Hair Color Permanence
Not specified
Item Form
Not specified
Suitable Hair Color
Not specified
Schwarzkopf Keratin Color Permanent Hair Dye 1.8
Hair Color

Schwarzkopf Keratin Color Permanent Hair Dye 1.8

A permanent at home dye that covers gray and adds a deep red black shade with a conditioning routine built in. Long or thick hair needs a second box for even coverage.

Hair Color Permanence
Permanent
Item Form
Cream
Suitable Hair Color
All Hair Colors
Clairol Nice'n Easy Permanent Hair Dye 6R 3-Pack
Hair Color

Clairol Nice'n Easy Permanent Hair Dye 6R 3-Pack

A permanent light auburn dye for home colorers who want full gray coverage with natural-looking dimension. The pack covers repeat sessions, while the brand's follow-up treatment is a separate product.

Hair Color Permanence
Permanent
Item Form
Cream
Suitable Hair Color
Not specified
Clairol Nice'n Easy Frost & Tip Highlighting Kit
Hair Color

Clairol Nice'n Easy Frost & Tip Highlighting Kit

An at-home cap highlighting kit that has every tool needed for blonde streaks on light blonde to medium brown hair. Pulling strands through a cap takes patience, and darker hair is outside its range.

Hair Color Permanence
Not specified
Item Form
Not specified
Suitable Hair Color
Light blonde to medium brown
Garnier Olia Permanent Hair Color 4.0 2-Pack
Hair Color

Garnier Olia Permanent Hair Color 4.0 2-Pack

An ammonia-free permanent dark brown dye for home colorers who want full gray coverage, shine and little odor. Long hair may need several boxes, so check the brand guidance against your length first.

Hair Color Permanence
Permanent
Item Form
Not specified
Suitable Hair Color
Dark Brown
Clairol Textures & Tones Permanent Hair Dye 1B
Hair Color

Clairol Textures & Tones Permanent Hair Dye 1B

An ammonia-free permanent black dye with oils and a moisturizing mask, built for natural or relaxed textured hair. Permanent dye still needs a patch test and strand test first.

Hair Color Permanence
Permanent
Item Form
Cream
Suitable Hair Color
Not specified
John Frieda Precision Foam Colour 4N
Hair Color

John Frieda Precision Foam Colour 4N

A tidy, drip free way to cover grey with a natural dark brown at home. Mostly grey hair turns out lighter than the swatch, and the listing is unclear on whether you get one kit or two.

Hair Color Permanence
Permanent
Item Form
Mousse
Suitable Hair Color
Dark Brown
Kristin Ess Hair Gloss Semi-Permanent Color
Hair Color

Kristin Ess Hair Gloss Semi-Permanent Color

An easy in shower gloss for dark brown hair that has turned brassy or dull between salon visits. It will not cover grays or lighten, so it only refreshes the color you already have.

Hair Color Permanence
Semi-Permanent
Item Form
Liquid
Suitable Hair Color
Dark Brown
Revlon Colorsilk Tone + Gloss + Care Demi-Permanent Color
Hair Color

Revlon Colorsilk Tone + Gloss + Care Demi-Permanent Color

A gentle demi-permanent black that adds gloss, blends grays and fades without harsh roots, with a care serum in the box. It will not fully cover grays or lighten hair.

Hair Color Permanence
Demi-Permanent
Item Form
Liquid
Suitable Hair Color
Not specified
Full category statistics →

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Best hair color

  1. L'Oreal Paris Excellence Crème 4 Dark Brown Hair Dye
  2. L'Oreal Paris Magic Root Permanent Hair Color Kit
  3. Schwarzkopf Color Ultîme 1.4 Sapphire Black Hair Dye
  4. COLORCHARM Permanent Liquid Hair TonerModel 99240013934
  5. Just for Men Shampoo-In Hair Color H-45 3-Pack
  6. Schwarzkopf Igora Royal Permanent Hair Color 8-77
  7. Arctic Fox Purple AF Semi-Permanent Hair Dye 8 fl ozModel 824
  8. Dark and Lovely Fade Resist Conditioning Color 371
  9. Garnier Nutrisse Ultra Creme Permanent Hair Color 10
  10. L'Oreal Paris Colorista 1-Day Temporary Color Spray

These 10 hair color have the highest ProductDome scores among the established products in this category, meaning ones with a large volume of owner ratings and strong evidence; on a tie, the product with more rating evidence ranks first. The score combines owner satisfaction, rating volume, demand and data quality from public Amazon listings (updated 3 days ago). We do not test products ourselves.

Frequently asked questions

What are the most popular hair color brands?

L'Oreal Paris, Clairol, Schwarzkopf, Garnier, Just for Men lead this category among the 48 brands that passed our curation checks.

How does ProductDome pick these hair color?

A listing appears only when it has a recorded price, a minimum customer rating, and enough ratings or monthly sales. Generic and unbranded listings are left out, while every real brand stays, including brands sold only on Amazon. The ones that pass are ordered by the ProductDome score, which weighs owner satisfaction, rating volume, demand and data quality.

About hair color

Hair color comes in direct-deposit formulas used without developer and formulas that require developer, some of which can also lighten natural pigment. First decide whether you need a root touch-up or an application through the lengths, since that determines the area to cover and the application directions to follow.

For root maintenance, follow the directions for regrowth instead of assuming the same application belongs over previously colored hair. A full-length application needs enough prepared color to saturate the intended area, with the quantity depending on hair length and thickness. Among the 47 products that list item weight, most fall between 0.1 and 0.7 pounds, and 0.3 pounds is typical. Listed item weight alone cannot tell you how much hair the contents will cover: look for the colorant quantity, developer quantity and mixing ratio where applicable, and the maker’s guidance for your hair length. If additional packs are needed, have them ready before mixing.

Compare your starting color with the listing’s shade chart, checking that the formula is suitable for that shade and for previously colored hair where relevant. A lighter shade pictured on the box is not evidence that it will lighten existing artificial color; check whether your intended result requires a separate lightening product or professional color correction before buying the colorant. For gray coverage, look for an explicit coverage claim and instructions appropriate to how much gray you have, since blending gray and concealing it can give different results. Also compare the stated fading and retouch guidance with how frequently you are willing to repeat the application; washing habits and hair condition can affect color retention.

Before buying, read the restrictions for scalp condition, previous coloring or chemical treatments, and the area where you intend to apply it. A scalp hair formula should not be assumed suitable for eyebrows, eyelashes or facial hair. Follow the product’s allergy alert test instructions before each use, and its strand test directions to assess the result and processing time. For formulas requiring developer, confirm the specified developer is supplied or identify the exact compatible version sold separately. Look for gloves and an applicator in the contents list so you can obtain them separately if needed, and do not store leftover color mixed with developer.

How we list products: every listing here has a recorded price, a minimum customer rating and enough ratings or monthly sales. Generic and unbranded listings are left out; every real brand stays, including brands sold only on Amazon. Products are ordered by the same ProductDome score on every page.Editorial policy