Lillian Ruff PRO Formula Ultra Brightening Dog Shampoo 16 oz
- Liquid Volume: 16 fl oz
- Product Benefits: A pet shampoo designed to brighten & whiten coats & hydrate pet skin
- Item Form: Liquid
- Target Species: Dog
Last refreshed Aug 4, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.
A whitening-focused dog shampoo for stain removal and skin relief, in a 16 oz bottle sized for regular grooming rather than a single wash.
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ASIN: B01K3712K6Category: Dog Shampoos
Overview
A 16 oz whitening dog shampoo aimed at removing stains and discoloration from light coats, formulated with aloe and provitamin B5 for dry skin and itch relief alongside the brightening effect.
The title's PRO Formula and Professional Whitening language points this at tear stains and coat discoloration common on white or light-coated breeds, paired with itch-relief additives for irritated skin. No further attribute or specification data was published for this listing.
- Whitening and brightening formula
- Aloe and provitamin B5
- Targets stains and discoloration
- 16 oz bottle
Who it's for
Owners of white or light-coated dogs dealing with staining who also want a shampoo with itch relief ingredients built in. Less relevant for dark-coated dogs, where the whitening effect isn't a factor.
Pros and cons
- Formulated specifically for stain and discoloration removal
- Includes aloe and provitamin B5 for skin relief
- No published attribute data on dilution or concentration
- Sold in a single 16 oz size only
Performance notes
The formula pairs whitening agents for stain and discoloration removal with aloe and provitamin B5, ingredients typically used to calm dry or itchy skin during the same wash.
Specifications
| Brand | Lillian Ruff |
|---|---|
| Dimensions & fit | |
| Item Weight | 1.2 poundshigher than 71% of 90 dog shampoos |
| Capacity & performance | |
| Liquid Volume | 16 fl oz |
| Construction & materials | |
| Material Type Free | Cruelty Free, Gluten Free, Paraben Free, Sulfate Free, Tear Free |
| Included components | |
| Unit Count | 16 fl oz |
| Other details | |
| Product Benefits | A pet shampoo designed to brighten & whiten coats & hydrate pet skin |
| Item Form | Liquid |
| Target Species | Dog |
| Pet Type | Dog |
| Scent Name | Coconut |
| Recommended Uses For Product | dog grooming, tear stains, pet shampoo |
| Special Ingredients | Aloe |
Closest rivals on specs
Frequently asked questions
Is this shampoo suited to all coat colors?
It's formulated as a whitening and brightening shampoo, so it's most useful on light or white coats prone to staining.
What ingredients target skin irritation?
Aloe and provitamin B5 are included for dry skin and itch relief.
What size does it come in?
A 16 oz bottle.