got2b Bleach It Permanent Hair Color 00A
- Lifts up to 8 levels to platinum blonde
- Light blonde to medium brown starting hair recommended
- 40 minutes listed cure time
- Kit: bleach, developer, purple toning mask, gloves, instructions
- Gel formula, all hair types and textures
Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.
A complete gel bleach kit that lifts to an icy platinum and includes a purple mask to cancel brass. Dark hair may still look warm or uneven, since the kit is aimed at light blonde to medium brown.
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ASIN: B078VQFLL8Category: Hair Color
Overview
Lightening hair at home to an icy platinum is what the Bleach It kit is made for. Mix the gel bleach with the included developer, spread it evenly, rinse, then follow with the purple mask to neutralize yellow and brassy tones.
Bleach, developer and toner in one box mean no separate purchases to reach a cool blonde. Results depend strongly on starting shade, and very dark hair is outside the range the listing recommends.
Who it's for
Home colorists going platinum or pre-lightening before a fashion shade, on curly, coily, straight or color-treated hair. Those with black hair should expect uneven lift and may prefer a salon.
Pros and cons
- Developer and toner included
- Purple mask cancels brass
- Gel spreads evenly without mess
- Works on curly and coily textures
- Made for lighter starting shades
- Bleaching always stresses hair
- Toner count per kit not stated
Performance notes
How light the hair gets depends on the starting level and on even coverage, which the gel texture helps with. Brassy yellow tones are common after lifting, and the purple mask neutralizes them. Uneven application or patchy saturation leaves warm spots.
Specifications
| Brand | Got2B |
|---|---|
| Dimensions & fit | |
| Item weight | 6.24 ounces |
| Construction & materials | |
| Color | Ultra Platinum |
| Hair Color Permanence | Permanent |
| Suitable Hair Color | Light blonde to medium brown |
| Material Type Free | Gluten free |
| Included components | |
| Included Components | Bleach, developer, Kick Brass purple toning mask, gloves, instructions |
| Other details | |
| Full Cure Time | 40 minutes |
| Item Form | Gel |
| Container Type | Tube |
| Hair Type | All hair types, curly, coily, kinky, textured |
| Product Benefits | Hair lightening, brassiness correction |
Frequently asked questions
Does got2b Bleach It work on dark brown hair?
The listing says it works most reliably on light blonde to medium brown hair, so darker hair may not reach platinum.
Is developer included in the got2b Bleach It kit?
Yes. The kit has bleach, developer, a purple toning mask, gloves and instructions.
Can got2b Bleach It be used before a fashion color?
Yes. It is described as a platinum base for got2b Metallics shades.
Does got2b Bleach It tone out yellow?
The included Kick Brass Purple Mask neutralizes brassy and yellow undertones.