US
Pureology

Pureology Strength Cure Blonde Shampoo

  • 9 fl oz, 266 ml
  • Blue-based purple toner for yellow and orange brass
  • Blonde, platinum, grey, silver hair
  • Sulfate free, paraben free, vegan
  • Keravis protein and astaxanthin repair base
  • Salicylic acid listed as active

Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.

Our verdict

A strong option for blonde or silver hair that turns brassy, since it tones and repairs in one wash. Leaving it on longer deepens the tone, so timing takes some trial.

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ASIN: B089165CCFCategory: Hair Shampoos

Overview

Lathering this purple shampoo from scalp to ends deposits violet pigment that cancels yellow and orange brass in blonde, platinum, grey and silver hair. Pureology builds it on the Strength Cure base, with Keravis plant protein and astaxanthin to repair as it tones.

Toning and repair in one step suit lightened hair that is both brassy and damaged. Toning strength depends on contact time, so the right routine takes some trial.

Who it's for

Lightened blondes and natural grays that turn yellow are the focus. Dark, unlightened hair gains little from a purple toning wash.

Pros and cons

Pros
  • Tones yellow and orange brass
  • Repair base with plant protein
  • Sulfate and paraben free
  • Safe for color-treated hair
Cons
  • Toning strength takes trial and error
  • Made for lightened hair only
  • Matching conditioner sold separately

Performance notes

Brass is neutralized by purple pigment, and the longer it stays on wet hair the more it deposits, which is how the brand suggests adding extra toning. Working the lather down to the ends puts pigment where brassiness collects, while the protein base works on strength.

Specifications

BrandPureology
Dimensions & fit
Item dimensions1.66 x 2.51 x 7.25 inches
Item weight11.2 ounces
Capacity & performance
Liquid Volume266 ml
Age Range DescriptionAdult
Construction & materials
Material Type FreeSulfate free, paraben free
Suitable Hair ColorBlonde, platinum, grey, silver
Included components
Unit Count9 Fluid Ounces
Other details
Hair TypeChemically treated
Active IngredientsSalicylic acid
Item FormGel
Scent NameOrange
Special IngredientsKeravis plant protein, astaxanthin
Recommended Uses For Productsalon;spa

Frequently asked questions

Can I use Pureology Strength Cure Blonde on honey blonde hair?

Yes. The brand says it suits shades from icy white to honey blonde.

How long should I leave Pureology Strength Cure Blonde on?

No time is given. Apply a dime-sized amount to wet hair at the scalp, lather down to the ends and rinse. Leave it on longer or repeat for extra toning.

Is Pureology Strength Cure Blonde safe for color-treated hair?

Yes. The brand states it is safe for color treated hair.

Is Pureology Strength Cure Blonde a conditioner too?

No. It is a shampoo, and the brand suggests the Strength Cure Blonde Conditioner alongside it.