Arctic Fox Purple AF Semi-Permanent Hair Dye 8 fl oz
- Color: PURPLE AF
- Hair Color Permanence: Semi-Permanent
- Suitable Hair Color: All Hair Colors
- Full Cure Time: 30 minutes
Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.
A vegan, gentle-formula purple fashion color that delivers its truest shade on pre-lightened hair and a milder tint elsewhere.
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ASIN: B09HVCM1D8Model: 824Category: Hair Color
Overview
Arctic Fox Purple AF is a vegan, ammonia and peroxide free semi-permanent hair dye in a cream formula, designed to give a deep true purple on platinum to light brown hair and a softer tint on darker shades.
Because it is semi-permanent and free of ammonia and peroxide, this dye fades gradually rather than growing out with a visible line, which is the usual tradeoff for a bright fashion color like purple. Arctic Fox also positions it as a mixing base, suggesting it can be blended with other shades in its own line for custom colors, which matters mainly to buyers already familiar with the brand's palette.
- Deep true purple on platinum to light brown hair
- Free of ammonia, peroxide and PPD
- Vegan, cruelty-free cream formula
- Mixable with other Arctic Fox shades
Who it's for
Fits people with lightened or naturally light hair who want a bold, true purple, and colorists or hobbyists comfortable mixing shades for custom results. Less suited to anyone with dark, unlightened hair expecting a strongly saturated result, since the dye reads as a subtler tint there.
Pros and cons
- True purple result on platinum to light brown hair
- Ammonia, peroxide and PPD free formula
- Vegan and cruelty-free ingredients
- Can be mixed with other Arctic Fox shades for custom colors
- Reads as a subtle tint rather than a bold color on darker hair
- Semi-permanent, so color fades and needs reapplication
Performance notes
As a semi-permanent, ammonia and peroxide free cream dye, it deposits color onto the hair without lifting it, which is why the result depends heavily on the starting shade: platinum to light brown hair shows the full deep purple, while darker hair only picks up a subtler tint. The brand also markets it as mixable with other Arctic Fox shades, such as combining it with Wrath for a burgundy result or Poseidon for a deeper indigo.
Specifications
| Brand | Arctic FOX |
|---|---|
| Model | 824 |
| Construction & materials | |
| Color | PURPLE AF |
| Hair Color Permanence | Semi-Permanent |
| Suitable Hair Color | All Hair Colors |
| Material Features | Vegan-Friendly Ingredients, Non-Alkaline, Peroxide-Free, Conditions Hair |
| Material Type Free | Ammonia Free,peroxide Free |
| Included components | |
| Unit Count | 8 fl oz |
| Other details | |
| Full Cure Time | 30 minutes |
| Item Form | Cream |
| Container Type | Bottle |
| Hair Type | All |
| Number Of Items | 1 |
| Product Benefits | Provides long lasting hair color with vegan, damage free ingredients that condition your hair |
| Recommended Uses For Product | Hair coloring, Mixing with other dyes for different shades |
| Item Highlight | Vivid And Vibrant, Cruelty Free, Ammonia Free, Peroxide Free, , Cream Formula |
Frequently asked questions
What hair shades does Arctic Fox Purple AF show up best on?
It is formulated for platinum to light brown hair, giving a deep true purple there and a softer tint on darker shades.
Is Arctic Fox Purple AF permanent?
No, it is semi-permanent and free of ammonia and peroxide, so it fades gradually rather than growing out with a visible line.
Can Arctic Fox Purple AF be mixed with other Arctic Fox colors?
Yes, the brand suggests blending it with shades like Wrath for a burgundy result or Poseidon for a deeper indigo.