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Clairol

Clairol Beautiful Collection Hair Color 17W

  • Semi-permanent moisturizing color
  • 25 minutes processing
  • Up to 45% more shine
  • Blends gray
  • Aloe vera, jojoba oil, vitamin E
  • Usable right after a relaxer service

Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.

Our verdict

A semi-permanent rosewood brown that blends gray and conditions, made for applying straight from the bottle. Its gray claim is blending, and the listing gives no bottle size.

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ASIN: B07S7P8G21Category: Hair Color

Overview

Relaxed-hair clients and home colorers get a semi-permanent rosewood brown that goes straight from the bottle onto towel-dried hair in sections. Aloe vera, jojoba oil and vitamin E deep condition while the color develops.

Use right after a relaxer is the standout, since it is gentle enough for freshly relaxed hair. Gray blending is its only gray claim, so heads that are mostly gray may want a permanent color.

Who it's for

Relaxed or textured hair, plus early grays that need softening, gets a conditioning, warm brown color. People with mostly gray hair who want lasting coverage should choose a permanent dye.

Pros and cons

Pros
  • Applies straight from the bottle
  • Usable after a relaxer
  • Conditioning aloe, jojoba, vitamin E
Cons
  • Blends gray, no full coverage claim
  • Bottle size not listed
  • Semi-permanent, fades over time

Performance notes

Applied in sections to towel-dried hair, the color coats each section evenly before processing begins. Conditioning oils and vitamin E smooth the cuticle, which is where the added shine comes from. Semi-permanent pigment rests on and just inside the hair, so it softens gradually with washing.

Specifications

BrandClairol
Construction & materials
Color17W Rosewood Brown
Hair Color PermanenceSemi-Permanent
Other details
Full Cure Time25 minutes
Product BenefitsBlends gray, up to 45% more shine, fade-resistance
Recommended Uses For ProductTemporary color right after a relaxer service
Suggested useFrom bottle to towel-dried hair in sections
Key ingredientsAloe vera, jojoba oil, vitamin E

Frequently asked questions

How do I apply Clairol Beautiful Collection 17W?

Apply it directly from the bottle to towel-dried hair in sections, then process for 25 minutes.

Does Clairol Beautiful Collection 17W cover gray completely?

The listing says it blends gray. It makes no full coverage claim.

Is Clairol Beautiful Collection permanent?

No. It is a semi-permanent moisturizing hair color.