Pureology Hydrate Shampoo
Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.
A genuinely well-regarded moisturizing shampoo, with buyers specifically praising how well it protects color and softens hair, though nearly every reviewer flags the cost as steep.
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ASIN: B0891843GCCategory: Hair Shampoos
Overview
Pureology Hydrate is a sulfate-free, color-safe shampoo built for dry or color-treated hair, using rose extract and green tea to support moisture and shine while protecting color vibrancy through repeated washes.
Pureology positions this as a salon-tier formula rather than a mass-market shampoo, which shows up in the price point buyers repeatedly flag. The sulfate-free base is the key detail for color-treated hair, since sulfates are what typically strip dye faster than normal wear.
- Sulfate-free and color-safe formula
- Rose extract and green tea for shine and moisture
- 3x more moisture claim for dry hair
- Vegan, salon-quality formulation
Who it's for
Best for people with dry or color-treated hair who are already used to paying salon prices for haircare and want a sulfate-free option that will not fade dye. Not the pick for anyone shopping strictly on price.
Pros and cons
- Sulfate-free formula is gentle on color-treated hair
- Small amount goes a long way per wash
- Distinct lavender-leaning scent buyers call out by name
- Extends time between color fading
- Price is high relative to drugstore shampoos
- Some buyers use it only occasionally to stretch the bottle
Specifications
| Brand | Pureology |
|---|
Frequently asked questions
Is Pureology Hydrate shampoo sulfate-free?
Yes, it is formulated without sulfates so it cleanses gently while preserving color-treated hair.
Is Pureology Hydrate shampoo expensive?
Buyers consistently describe it as pricey compared to typical shampoos, though most say a small amount lathers well and the bottle lasts longer than expected.