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Pureology

Pureology Strength Cure Shampoo

  • Up to 99% of original strength restored when used with the Strength Cure system
  • Sulfate free, vegan and color safe
  • Fine to medium hair, damaged or color treated
  • Anti-breakage formula that seals split ends

Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.

Our verdict

A sulfate free, color safe shampoo for damaged hair, strongest as part of the full Strength Cure routine. The listing leaves out size, ingredients and directions.

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ASIN: B0891843GDCategory: Hair Shampoos

Overview

People with damaged or color treated hair get a sulfate free, vegan shampoo aimed at breakage and split ends. Pureology builds it as the cleansing step of the Strength Cure system, and the headline strength claim applies when the system is used together.

Breakage and split ends are the focus, and the color safe, sulfate free base lets it join a routine for dyed hair. The strongest repair claim depends on adding the rest of the system, and the listing gives no size, ingredients or directions.

Who it's for

Damaged, dyed hair that snaps or splits at the ends is the target, especially in fine to medium textures. Shoppers who will not add the matching system products should expect less than the headline repair claim.

Pros and cons

Pros
  • Sulfate free and vegan formula
  • Color safe for dyed hair
  • Targets breakage and split ends
  • Adds shine and manageability
Cons
  • Bottle size not listed
  • Full repair claim needs the whole system
  • Ingredients unnamed beyond anti-breakage technology

Performance notes

A shampoo stays on the hair only briefly before rinsing, so most of the strengthening the listing describes comes from the full Strength Cure system rather than this step alone. The sulfate free base cleanses more gently than sulfate shampoos, which is what makes it color safe.

Specifications

BrandPureology
Construction & materials
Material Type FreeSulfate Free
Suitable Hair ColorColor treated
Other details
Hair TypeDamaged, color treated, fine to medium
Product BenefitsRepairs and strengthens, reduces breakage, seals split ends, adds shine
Other Special Features Of The ProductVegan, color safe, anti-breakage technology
Collection NameStrength Cure

Frequently asked questions

How do I use Pureology Strength Cure Shampoo?

The listing gives no directions. It does say the strength claim applies when the shampoo is used with the Strength Cure system, so pair it with the matching products.

Will Pureology Strength Cure Shampoo alone repair split ends?

The listing says it seals split ends, but the headline strength figure is tied to using the full Strength Cure system.

Does Strength Cure Shampoo work on thick or coarse hair?

The listing says all hair types in one place and fine to medium hair in another, so coarse hair is not a named focus.