Joico Colorful Anti-Fade Shampoo
- 10.1 fl oz shampoo for color-treated hair
- Color vibrancy up to 8 weeks per brand
- 3X greater resistance to combing breakage with conditioner
- Free of SLS/SLES per bullets
- Scent: pink grapefruit, sunflower, jasmine, soft woods
Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.
A gentle color-care shampoo that helps dyed hair stay vibrant and resist breakage. The listing says sulfate free yet names sodium laureth sulfate as the active, so check the label.
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ASIN: B093CWGR8RCategory: Hair Shampoos
Overview
A salon-fresh color job at home is what this shampoo protects: it cleanses color-treated hair gently, aims to hold vibrancy for weeks and, with the matching conditioner, makes hair more resistant to combing breakage.
Longer-lasting color and less breakage are the two reasons to use it. A contradiction over sulfates in the listing is worth checking against the bottle.
Who it's for
Color-treated hair that fades and breaks benefits from gentle color care. People with natural, untreated hair have little reason to choose it.
Pros and cons
- Made for color-treated hair
- Long color vibrancy claim
- Less combing breakage
- Fresh fruity floral scent
- Sulfate claims conflict
- Results tied to conditioner too
Performance notes
Gentle cleansing lifts less dye per wash, which slows fading. Breakage resistance relies on using the matching conditioner afterward.
Specifications
| Brand | Joico |
|---|---|
| Dimensions & fit | |
| Item dimensions | 2 x 2 x 8 inches |
| Item Weight | 10.08 ounces |
| Capacity & performance | |
| Liquid Volume | 10.1 fluid ounces |
| Age Range Description | Adult |
| Construction & materials | |
| Material Type Free | SLS/SLES (bullets); active ingredient lists sodium laureth sulfate |
| Suitable Hair Color | All Hair Colors |
| Other details | |
| Hair Type | Color Treated |
| Scent Name | Pink Grapefruit, Yellow Sunflower, Jasmine, Soft Woods |
| Product Benefits | Color vibrancy up to 8 weeks, gentle cleanse |
| Collection Name | Colorful |
| Item Form | Liquid |
| Recommended Uses For Product | Professional Salon & Spa |
Frequently asked questions
Is Joico Colorful Anti-Fade Shampoo a color-depositing shampoo?
No. It gently cleanses color-treated hair to help preserve existing color. It does not add pigment.
Is Joico Colorful Shampoo sulfate free?
The bullets say it is free of SLS/SLES, but the active ingredient field lists sodium laureth sulfate, so check the bottle.
How long does Joico Colorful keep color vibrant?
The brand says color vibrancy lasts up to 8 weeks.
Does Joico Colorful reduce breakage?
With the Colorful Conditioner, it gives 3X greater resistance to combing breakage on damaged hair versus a non-conditioning shampoo.