Clairol Blonde It Up Permanent Platinum Hair Dye
- Lightens up to 5 levels
- Bleach free blonding system
- Platinum Blonde permanent color
- Shimmer Lights conditioner included to tone brass
- AminoLift Technology, AminoGlycine Complex
Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.
A bleach-free home lightening kit that can lift hair several shades toward platinum, with a toning conditioner for brass. Results on dark hair depend on the starting level, and the kit contents beyond the conditioner are not listed.
As an Amazon Associate I earn from qualifying purchases. ProductDome earns a commission when you buy through links on this page.
ASIN: B09KX7S6G4Category: Hair Color
Overview
Someone wanting to go blonde at home without bleach gets a permanent kit that lifts pigment inside the hair. AminoLift Technology lightens while the AminoGlycine Complex protects keratin, and a Shimmer Lights conditioner tones brassiness.
Lightening several levels without bleach, plus a toning conditioner, is the reason to try it at home. How close you get to platinum depends on your starting color, and the listing gives no timing or strand test steps.
Who it's for
People with naturally light to medium hair who want a brighter blonde without a salon visit will get the most lift. Those with black hair or old box dye should see a colorist.
Pros and cons
- Lifts several levels
- Toning conditioner included
- Protective amino complex
- Glossy, soft finish claimed
- Kit contents not fully listed
- Platinum depends on starting color
- No processing time given
Performance notes
Lift comes from the lightener breaking down pigment inside the hair, so darker starting colors pass through orange and yellow stages first. The toning conditioner then cools leftover brass, and repeated use holds the blonde brighter.
Specifications
| Brand | Clairol |
|---|---|
| Construction & materials | |
| Color | Platinum Blonde |
| Hair Color Permanence | Permanent |
| Material Type Free | Bleach |
| Included components | |
| Included Components | Shimmer Lights conditioner |
| Other details | |
| Number Of Items | 1 |
| Product Benefits | Lightens up to 5 levels, bleach free |
| 5X LIGHTER | The most advanced blonding system that lightens hair up to 5 levels |
| WITH SHIMMER LIGHTS CONDITIONER | Tones down brassiness and helps maintain brightness on lightened hair |
Frequently asked questions
How do you apply Clairol Blonde It Up?
The listing does not include application steps or processing time. Follow the instruction sheet in the kit and do a strand test.
Does Clairol Blonde It Up contain bleach?
No. It is described as a bleach-free blonding system.
How light can Clairol Blonde It Up take hair?
Up to 5 levels lighter.
Does Clairol Blonde It Up tone brassiness?
Yes. The included Shimmer Lights conditioner tones down brassiness.