Clairol Natural Instincts Bold Permanent Hair Dye C64
- 8 weeks of bold, glossy color
- 0% ammonia, no animal derived ingredients
- Copper Sunset, orange and auburn tones
- For dark bases, all hair types
- Kit: color cream, activator, shine mask, gloves
Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.
An ammonia-free permanent copper dye made to show on dark hair, with a moisture mask in the kit. Bright copper tones fade like any red shade, so plan touch-ups.
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ASIN: B0BMK2XVQXCategory: Hair Color
Overview
People with dark hair who want a vivid copper get an ammonia-free permanent dye with argan oil, acai and guarana extracts. The kit includes color cream, activator, a moisture shine mask and gloves for home use.
Bold color designed for dark bases means a visible change without pre-lightening. The included mask boosts shine. Copper shades fade over the weeks.
Who it's for
Brunettes going copper without bleach suit the formula. Those on light blonde bases may get a brighter result than expected.
Pros and cons
- Made for dark hair
- Moisture mask included
- Gentle on all hair types
- Copper tones fade
- Mixing steps not in bullets
Performance notes
The color amplifier helps pigment show on dark hair. Results depend on starting color and leave-on time. The mask seals the cuticle to hold shine.
Specifications
| Brand | Clairol |
|---|---|
| Construction & materials | |
| Color | Copper Sunset |
| Hair Color Permanence | Permanent |
| Suitable Hair Color | Dark bases |
| Material Type Free | Ammonia, animal derived ingredients |
| Included components | |
| Included Components | Color Cream with VitaBoost Color Amplifier, Activator, Moisture Shine Mask, Expert gloves |
| Other details | |
| Hair Type | All hair types and textures |
| Special Ingredients | Argan oil, acai and guarana extracts |
Frequently asked questions
What do I need to apply Clairol Natural Instincts Bold?
The kit includes color cream, activator, moisture shine mask and gloves. Application steps are in the box, not the bullets.
Will Clairol Copper Sunset show on dark hair?
Yes. It is designed for dark bases.
Does it contain ammonia?
No. It has 0% ammonia.
How long does the color last?
Up to 8 weeks of bold, glossy color.