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Aveda

Aveda Color Control Rich Shampoo

  • Medium to thick color-treated hair
  • 98% naturally derived formula
  • Silicone free, with apricot oil
  • Vegan, Leaping Bunny approved

Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.

Our verdict

A gentle, fade-fighting wash for medium to thick colored hair that wants shine and softness. It is not meant for fine hair, and the listing does not give a bottle size.

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ASIN: B0CW38VWB9Category: Hair Shampoos

Overview

Salon-colored hair washed at home is what this Aveda shampoo protects. Naturally derived charged molecules neutralize color-dulling particles and form a shield that limits water getting into the hair, while apricot oil adds nourishment.

Fade protection without silicones is the core reason to buy, and the formula is vegan and cruelty-free certified. It is built for medium to thick hair, and the listing never states the volume.

Who it's for

People with colored, highlighted or chemically processed hair who want to stretch time between salon visits will see the benefit. Those with fine hair should look at a lighter color-safe wash.

Pros and cons

Pros
  • Helps reduce color washout
  • Apricot oil nourishes
  • Safe for chemically processed hair
  • Vegan and Leaping Bunny approved
Cons
  • Bottle size not listed
  • Too rich for fine hair
  • Designed around the matching conditioner

Performance notes

Fading happens when water swells the hair and carries dye out, so the protective shield is the key mechanism. Gentle cleansing removes dirt without stripping, which limits how much color leaves with each wash.

Specifications

BrandAveda
How To UseMassage into wet hair from roots to ends. Rinse. Follow with Color Control Conditioner and Leave-In Treatment.
98% Naturally Derived*A plant-derived formula helps reduce color fade, while omega-rich apricot oil leaves hair nourished.
Color Protection ShampooAveda Color Control Rich Shampoo gently cleanses medium to thick hair types without stripping to minimize fading hair color. Safe for color-treated, highlighted, and chemically processed hair. Leaves hair soft and shiny.
Prevents Hair Color WashoutNaturally derived "magnets" instantly neutralize color-dulling particles to help protect your hair when you wash. Dual-charged molecules create a protective shield to keep water from penetrating into hair, reducing color washout.

Frequently asked questions

Is Aveda Color Control Rich Shampoo a color-depositing shampoo?

No. It does not add color. It gently cleanses and helps reduce color washout on hair that is already colored.

Can I use Aveda Color Control Rich on fine hair?

It is made for medium to thick hair types, so fine hair may feel weighed down.

How do I use it?

Massage into wet hair from roots to ends and rinse. Aveda suggests following with the Color Control Conditioner and Leave-In Treatment.

Does it contain silicone?

No. It is silicone free.