Aveda Botanical Repair Purple Toning Shampoo
- Purple toning for blonde, silver and grey hair
- 5X brassiness neutralizing in one use (brand claim)
- Leave on 1-3 minutes
- 96% naturally derived, plant-based bond building
- SLS and silicone free, mineral oil free
- 6.7 fl oz, 100% vegan
Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.
A bond-building purple shampoo that brightens and tones blonde, silver and grey hair while strengthening it. Results vary with hair and leave-on time.
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ASIN: B0F7TFNW2TCategory: Hair Shampoos
Overview
Aveda adds plant-derived bond building to this purple shampoo, so it strengthens fragile blonde, silver or grey hair while violet pigment cancels yellow tones. Results build with each wash.
Toning and repair in one step suit lightened hair that is both brassy and fragile. Toning varies by hair, so the leave-on time takes some trial.
Who it's for
Bleached blondes, silver foxes and grey-haired users get toning with bond care. Dark-haired users with no yellow tones get little from purple pigment.
Pros and cons
- Neutralizes yellow and brassy tones
- Strengthens fragile hair
- Mostly naturally derived
- Silicone and SLS free
- Toning results vary
- Needs a timed leave-on
- Floral scent may not suit everyone
Performance notes
Violet pigment deposits on the hair and cancels yellow on the color wheel, and longer contact gives stronger toning. Plant-derived bond builders strengthen the fiber from within.
Specifications
| Brand | Aveda |
|---|---|
| Dimensions & fit | |
| Item Weight | 0.53 pounds |
| Item Dimensions | 1.8 × 1.8 × 7.1 inches |
| Capacity & performance | |
| Liquid Volume | 6.7 fl oz |
| Age Range Description | Adult |
| Construction & materials | |
| Material Type Free | Animal By-Product Free, Drying Alcohol, Mineral Oil Free, SLS Free, Silicone Free |
| Included components | |
| Unit Count | 6.7 fl oz |
| Other details | |
| Hair Type | All |
| Item Form | Liquid |
| Scent Name | Floral |
| Number Of Items | 1 |
| Product Benefits | Purple shampoo for blonde hair strengthens, cleanses, and brightens your blonde by neutralizing brassy tones. |
| Other Special Features Of The Product | Brightening, Cleansing, Strengthening |
| Recommended Uses For Product | Colored Hair |
Frequently asked questions
How often should I use Aveda purple toning shampoo?
Use it each wash day until you reach your desired color, then weekly or as needed. Leave it on for 1-3 minutes.
Is Aveda Botanical Repair purple shampoo silicone free?
Yes. It is silicone free, SLS free and mineral oil free.
Will it work on grey hair?
Yes. It is made for blonde, silver and grey hair.
Is it vegan?
Yes. Aveda states it is 100% vegan and Leaping Bunny approved.