Dark and Lovely Go Intense Permanent Hair Color
- Permanent color, Super Black shade
- Up to 100 percent gray coverage
- Non-drip creme gel with olive oil
- Made for dark, African American hair
- Color and shine boosters in the formula
Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.
A rich permanent black dye for dark hair that covers grays and adds shine with an anti-drying creme gel. Box contents, timing and size are not listed, so read the kit insert before starting.
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ASIN: B00BR014DYCategory: Hair Color
Overview
SoftSheen-Carson makes Dark and Lovely Go Intense as a permanent, high pigment hair color for dark hair, here in Super Black. The non-drip creme gel carries olive oil to fight dryness while it deposits deep color and covers grays.
Intense, even black with full gray coverage is the reason to choose it, and the gel stays put during application. Kit contents and processing time are absent from the listing.
Who it's for
Home coloring of dark, natural, relaxed or transitioning hair suits this kit. People who want to lighten or try a short term color should choose a different product.
Pros and cons
- Covers grays fully, per listing
- Non-drip creme gel
- Olive oil to limit dryness
- Shine boosting formula
- Kit contents not listed
- Permanent, cannot wash out
- Processing time not given
Performance notes
Permanent dye opens the cuticle to deposit pigment inside the hair, which is why gray coverage holds through washes. The gel texture limits drips so color lands where applied. Even saturation at the roots decides how well grays are covered.
Specifications
| Brand | SoftSheen-Carson |
|---|---|
| Color And Shine | This high-pigment, high-care permanent non-drip color for African-American hair features Color and Shine boosters and up to 100 percent gray coverage in an anti-drying creme gel with hydrating olive oil. |
| Go Intense For Fast, Vibrant Results | Get intense color results for African American hair! Go Intense delivers perfectly balanced color dyes that deliver intense visible results on dark hair. |
| Softsheen-carson | For over 110 years we have provided beauty to all consumers of African descent with our innovative, tailor-made, superior products and services specially designed for their needs. |
| Unique Looks | We help people of color celebrate Unique Looks and styles with an array of treatments, colors and styling products for all hair types: curly, wavy, natural, relaxed, transitioning and more. |
| Vibrant And Conditioning Hair Color | We make an array of hair color products from temporary to permanent and fade resistant dyes to reviving colors, with shampoo-in, spray and conditioning color options. |
Frequently asked questions
How do I keep Dark and Lovely Super Black looking fresh after dyeing?
The listing gives no aftercare steps. The formula includes shine boosters and olive oil, and gentle, moisturizing care helps the color stay glossy.
Does Dark and Lovely Go Intense cover gray hair?
Yes. The listing claims up to 100 percent gray coverage.
Is Dark and Lovely Go Intense permanent?
Yes. It is a permanent hair color.