Schwarzkopf Simply Color Permanent Hair Dye 4.68
- Up to 100% gray coverage
- 4.68 Chocolate Cherry shade
- Permanent cream color
- No ammonia, free from PPD and PTD
- Silicone free, dermatologist tested
- Reapply every 4-6 weeks, per the brand
Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.
An ammonia free permanent dye in a deep red brown that covers gray on all hair textures. The listing does not list what is inside the kit or the processing time.
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ASIN: B082LK929YCategory: Hair Color
Overview
Coloring at home with this Schwarzkopf permanent cream gives a deep chocolate cherry shade without ammonia. The formula is free from PPD and PTD, silicone free and dermatologist tested, and it is made to cover gray evenly.
Skipping ammonia and PPD makes it a gentler option for anyone whose scalp reacts to harsher dyes. The kit contents and timing are not on the page, so first time users must rely on the leaflet inside.
Who it's for
Home coloring for gray coverage on any hair texture is the use here. People wanting a temporary change or a light blonde result should look at a different product.
Pros and cons
- Covers gray up to full coverage
- No ammonia, PPD or PTD
- Silicone free formula
- Suits all hair textures
- Kit contents not listed
- Red tones can fade faster
- Permanent, so changes need regrowth or color removal
Performance notes
Permanent dye opens the hair cuticle and deposits color inside the strand, which is why it covers gray rather than staining the surface. Gray strands resist dye more than pigmented ones, so even saturation from root to tip decides how uniform the result looks. Regrowth shows at the roots between colorings.
Specifications
| Brand | Schwarzkopf |
|---|---|
| Easy Application | This hair dye kit is very easy to use and we recommend to repeat the application every 4-6 weeks |
| For All Hair Textures | Looking for hair dye that works on all hair textures, but is still gentle on hair? Then choose Simply Color! |
| No Ammonia Hair Color | Our dermatologist-tested, caring hair color without ammonia is free from PPD & PTD, & tested to be non-irritating to the skin with its silicone-free formula |
| Up To 100% Gray Coverage | Our at home hair color for women gives you up to 100% gray coverage for vibrant color results that are even from root to tip |
| Visibly Healthy-looking Hair | Enjoy beautfiul, vibrant color results with this permanent hair dye color in chocolate cherry, for visibly healthy-looking hair |
Frequently asked questions
Does Schwarzkopf Simply Color work on coily or textured hair?
Yes. The listing says it is made for all hair textures.
Does Schwarzkopf Simply Color cover gray hair?
It claims up to 100% gray coverage with even color from root to tip.
Is Schwarzkopf Simply Color ammonia free?
Yes. It contains no ammonia and is free from PPD and PTD, and the formula is silicone free.
How often should I reapply Schwarzkopf Simply Color?
The brand recommends repeating the application every 4-6 weeks.