L'Oreal Paris Feria Hyper Platinum Hair Bleach Kit

Overview

L'Oreal Feria Hyper Platinum is an advanced lightening system meant to lift hair up to 8 levels toward a platinum blonde base, sold with an anti-brass purple conditioner included to knock down orange and yellow tones left over from the lift.

Despite sitting in a hair color category, this is functionally a bleaching kit aimed at dark to light brown hair that wants to reach platinum, with the purple conditioner acting as a first-pass toner rather than a separate purchase. L'Oreal markets it as workable on the darkest bases, though how many levels any single box actually lifts will depend heavily on the hair's starting color and condition.

• Advanced system rated up to 8 levels of lift
• Anti-brass purple conditioner included
• Built for dark brown to light brown starting hair
• Part of L'Oreal's broader permanent and semi-permanent color line

Who it's for

Fits people with dark to light brown hair aiming for a platinum or near-platinum result who want the lightening and a first toning pass in one box. Less suited to anyone with hair that is already heavily processed or damaged, where an aggressive lift carries more risk.

Pros and cons

Performance notes

The lightening system works by lifting melanin out of the hair shaft in stages, with L'Oreal rating it for up to 8 levels of lift depending on starting color. The included anti-brass conditioner carries purple pigments intended to counteract the orange and yellow tones that a fresh lift typically leaves behind, functioning as a first toning step rather than a full separate toner treatment.

Specifications