L'Oreal Feria Permanent Hair Color B61
- Permanent color, B61 Downtown Brown (Hi-Lift Cool Brown)
- 25 minutes processing time
- Up to 40% stronger hair with the Bonding Care conditioner
- Shine serum and conditioner included in the kit
- 50+ shades in the Feria range
- Alcohol free, vegan formula
Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.
A bold, cool brown permanent dye kit for a home color change with a multi-tonal shimmer. Results are permanent, so a shade that misses means growing it out or recoloring.
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ASIN: B000KOU7FECategory: Hair Color
Overview
L'Oreal Paris Feria is a permanent home dye kit that lifts and colors hair to a cool, shimmering brown. Mix and apply per the insert, process, then finish with the included Bonding Care Complex Conditioner and vitamin shine serum.
Feria gives multi-faceted, high shine color that reads as dimensional rather than flat, with aftercare in the box. Permanent dye is a commitment, though, and the listing points to the insert for exact steps, so a strand test first is sensible.
Who it's for
Suited to people comfortable dyeing at home who want a bold, lasting cool brown. Those trying color for the first time, or after an easy wash-out shade, should look at a semi-permanent option.
Pros and cons
- Fast processing for a permanent dye
- Bonding conditioner included for aftercare
- Vitamin shine serum in every kit
- Vegan and alcohol free
- Permanent, so mistakes must grow out
- Detailed steps only on the insert
- Gray coverage not stated
- Packaging may differ from photos
Performance notes
A permanent dye opens the hair cuticle so color deposits inside the strand, which is why it lasts until it grows out. Hi-lift formulas lighten while they tint, so the final shade depends on your starting color. The bonding conditioner helps rebuild strength after that chemical step.
Specifications
| Brand | L'Oreal Paris |
|---|---|
| Dimensions & fit | |
| Item weight | 5.3 ounces |
| Package Size Name | Pack of 1 |
| Construction & materials | |
| Color | B61 Downtown Brown (Hi-Lift Cool Brown) |
| Hair Color Permanence | Permanent |
| Material Features | Compostable |
| Material Type Free | Alcohol Free |
| Suitable Hair Color | Red |
| Included components | |
| Unit Count | 1 Count |
| Included Components | Vitamin-infused shine serum, Bonding Care Complex Conditioner |
| Other details | |
| Full Cure Time | 25 minutes |
| Item Form | Kit |
| Container Type | Packet |
| Hair Type | Normal |
| Set Name | Hair Dye Kit |
| Product Benefits | Hair Coloring |
| Recommended Uses For Product | permenant hair color |
Frequently asked questions
How do I care for hair after using L'Oreal Feria B61?
Use the Bonding Care Complex Conditioner and the vitamin-infused shine serum included in the kit. The listing says the conditioner gives up to 40% stronger hair versus hair not treated with it.
How long does L'Oreal Feria take to process?
The listing gives 25 minutes. Follow the insert inside the box for detailed instructions.
Is Feria B61 Downtown Brown permanent?
Yes. It is a permanent hair color and will not wash out.
Is L'Oreal Feria vegan?
The listing describes it as a vegan hair dye and alcohol free.
Will Feria Downtown Brown look exactly like the box?
Not necessarily. Photos are taken under studio lighting and the actual result may differ.