L'Oreal Superior Preference Permanent Hair Color 7A
- Up to 9 weeks of color
- Gray coverage, permanent
- No-drip gel formula
- Gloves, conditioner, developer included
- UV filter and vitamin E conditioner
Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.
A permanent no-drip gel dye with gray coverage and a shine conditioner for weeks of luminous color. Ash tones can look flat on warm complexions.
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ASIN: B000KOUGJ6Category: Hair Color
Overview
L'Oreal Paris makes Superior Preference as a permanent gel dye that covers gray and stays luminous for weeks. The no-drip texture clings to hair for precise application, and a vitamin E conditioner protects shine.
Gray coverage with a drip free gel makes home coloring tidier. Dark Ash Blonde leans cool, which suits some skin tones better than others.
Who it's for
Home colorers covering gray with a tidy application suit this kit. People wanting temporary color should choose a semi-permanent.
Pros and cons
- Suits all hair types
- Ash may look flat on warm skin
- Permanent, needs regrowth touch ups
- Shade level not in bullets
Performance notes
Gel holds dye against the hair rather than running, which coats each fiber evenly. The developer opens the cuticle so color penetrates, then the conditioner seals it to hold shine. Color lasts until regrowth.
Specifications
| Brand | L'Oreal Paris |
|---|---|
| L'oreal Paris Innovation | We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics |
| Find Your Superior Preference Signature | Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types |
| Hair Color Kit | Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair |
| L'oreal Paris Hair Coloring Products | We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color |
| No-drip Permanent Hair Dye Formula | Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating |
Frequently asked questions
How do I keep Superior Preference color from fading?
Use the included Shine Protect Conditioner with UV filter and vitamin E to help keep first-day vibrancy.
Does Superior Preference cover gray?
Yes. It is made for gray hair coverage.
What is in the Superior Preference kit?
Color gel, developer creme, Shine Protect conditioner, 1 pair of gloves and an instruction leaflet.
How long does Superior Preference last?
Up to 9 weeks.