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L'Oreal Paris

L'Oreal Paris Colorista Semi-Permanent Hair Color Mask

  • Fades in 4 to 8 shampoos, semi-permanent
  • Light blonde or bleached hair for visible results
  • 30 minutes listed processing time
  • 4 fl oz tube, mask formula
  • Ammonia and peroxide free, vegan

Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.

Our verdict

A conditioning purple color-depositing mask for blonde or bleached hair that washes out over a handful of shampoos. On darker hair the color barely shows.

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ASIN: B01M01LTIYCategory: Hair Color

Overview

Not a permanent dye and not a spray, Colorista Purple is a semi-permanent color-depositing mask for light blonde or bleached hair. It is applied like a hair mask, left to develop, then rinsed, and fades gradually with each wash.

Trying purple without a lasting commitment is the reason to use it, and the mask formula conditions while it colors. Without light blonde or bleached hair to start, the shade will barely register.

Who it's for

People with pale blonde, platinum or highlighted hair who like to switch colors often. Anyone with unbleached dark hair will see little result.

Pros and cons

Pros
  • Fades out gradually
  • Ammonia and peroxide free
  • Conditioning mask texture
  • Shades can be mixed
Cons
  • Shows only on light or bleached hair
  • Number of uses per tube not stated
  • Can stain towels while fading

Performance notes

Color is deposited on the outside of the hair rather than developed inside it, so the lighter the base, the brighter the purple. Each shampoo washes some out, which is why it fades over several washes. Even saturation during application decides how uniform the result looks.

Specifications

BrandL'Oreal Paris
Construction & materials
ColorPurple
Hair Color PermanenceSemi-permanent
Suitable Hair ColorLight blonde, bleached or highlighted
Material FeaturesVegan, cruelty free
Material Type FreeAmmonia free, peroxide free
Color longevityFades in 4 to 8 shampoos
Included components
Unit Count4 fluid ounces
Other details
Full Cure Time30 minutes
Item FormMask
Container TypeTube
Hair TypeNormal
Recommended Uses For ProductHair coloring, Experimenting with temporary hair color, Customizing hair style

Frequently asked questions

What comes with L'Oreal Colorista Purple?

One 4 fl oz tube of the color-depositing mask. The Clear Mixer for pastel tones is a separate product.

Will L'Oreal Colorista Purple show on brown hair?

The listing says to apply on light blonde or bleached hair for the most visible results.

How long does L'Oreal Colorista Purple last?

It fades in 4 to 8 shampoos.

Does L'Oreal Colorista contain ammonia?

No. It is ammonia free and peroxide free.