L'Oreal Paris Feria Midnight Bold Permanent Hair Dye
- Permanent shimmering blue for dark hair
- No bleach required, 1 step
- 4X highlights multi-faceted color
- Kit: color gel, developer creme, shimmer serum, conditioner
- Bonding Care Complex conditioner
- Hypoallergenic, gluten free per listing
Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.
A bold one step way to add blue shimmer to dark hair at home without lightening first. Results show as a tint on dark hair, not the bright blue that pre lightened hair would take.
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ASIN: B09MGG4HGDCategory: Hair Color
Overview
A color gel mixed with a shimmering developer creme deposits permanent blue into dark hair in one step, with no bleach. This L'Oreal kit adds a shimmer serum and a bonding conditioner to seal and smooth afterward.
Skipping bleach lets dark haired users try a bold blue at home with less damage. On very dark hair the blue reads as a shimmer in light rather than a vivid all over color.
Who it's for
Dark haired people curious about bold color who do not want to lighten first. Those after a saturated electric blue should see a colorist about lightening.
Pros and cons
- No bleach needed
- One step application
- Shimmer serum included
- Bonding conditioner seals color
- Blue shows subtly on very dark hair
- Amount for long hair not listed
- Gloves not listed in the kit
Performance notes
The final shade depends on your starting color, since permanent dye without bleach adds tone to dark hair instead of lifting it. Shimmer shows most in light, and the conditioner smooths the cuticle to boost that reflect.
Specifications
| Brand | L'Oreal Paris |
|---|---|
| Construction & materials | |
| Color | Cosmic Azure |
| Hair Color Permanence | Permanent |
| Material Features | Hypoallergenic |
| Material Type Free | Gluten Free |
| Included components | |
| Unit Count | 1 |
| Other details | |
| Item Form | Gel |
| Container Type | Bottle |
| Hair Type | Normal |
| Number Of Items | 1 |
| Product Benefits | Transforms dark hair with vibrant, multi-faceted color |
| Recommended Uses For Product | permenant hair color |
| Set Name | L'Oreal Paris Feria Midnight Bold Multi-Faceted Permanent One-Step Hair Color Kit |
| Item Type Name | Hair Color |
Frequently asked questions
Do I need bleach for Feria Midnight Bold?
No. It is made to transform dark hair in 1 step with no bleaching required.
What comes in the Feria Midnight Bold kit?
A permanent hair color gel, shimmering conditioning developer creme, aromatic shimmer serum and Bonding Care Complex conditioner.
Is Feria Cosmic Azure permanent?
Yes. It is a permanent hair color.